An identity built to
be remembered.
Memorable brand identities with custom logos, colour systems, typography, and complete guidelines. Every mark is built to hold up across a business card and a billboard alike — and to still feel right in ten years.
A logo is a decision your customers make in half a second
Before anyone reads your copy or tries your product, they've already judged you visually. A brand identity is that judgment, designed on purpose — the difference between looking like a business someone can trust and looking like a template someone rushed.
We build identities as systems, not just marks. The logo anchors it, but the real work is everything around it: a colour palette with defined roles, typography that carries your voice, and usage rules that keep the brand coherent whether it's rendered on a favicon or a storefront.
Every identity starts with strategy — who you serve, what you stand against, how you should feel — because a beautiful mark pointed at the wrong audience is expensive decoration. Then we design, refine with you through structured feedback rounds, and deliver a kit your team can actually use.
What you receive
What's in an identity system
Logo design
Primary mark, secondary lockups, and icon variants — original, ownable, and legible from 16 pixels to 16 feet.
Colour systems
Palettes with defined hierarchy and accessibility-checked contrast — colours with jobs, not just swatches.
Typography
Typeface selection and pairing with a scale system — the voice of your brand in every headline and caption.
Brand guidelines
A practical usage document covering logo rules, spacing, colour, type, and application — so the brand survives every future vendor.
Stationery & touchpoints
Business cards, letterheads, email signatures, and social avatars — the identity applied to its first real surfaces.
Rebrand transitions
Evolution of existing identities that preserves earned recognition while shedding what's holding the brand back.
Work that speaks
for itself.
From brief to final files.
Structured enough to be predictable, flexible enough to fit your calendar. See how we work →
Discovery & strategy
We dig into your market, audience, and ambition — defining what the identity must communicate before any sketching begins.
Concept directions
Distinct creative directions presented in realistic context — on products, screens, and signage, never floating on white.
Refinement
Structured feedback rounds sharpen the chosen direction into a complete system of marks, colour, and type.
Delivery & guidelines
Every file format for every use case, plus guidelines that keep the identity consistent long after handover.
Identities we've built
Tech & SaaS brands
Alzoyou and Bavox — identity systems for technology companies that need credibility with buyers from first glance.
Beauty & lifestyle
Gloura — an identity balancing elegance with commercial punch across packaging and social.
Studios & agencies
CodeCanvas — a brand for a creative-technical studio where the identity itself is proof of capability.
Rebrands
Businesses that outgrew their first logo — modernised without losing the recognition they'd already earned.
Strategy before sketches
Every mark is anchored in positioning. You get an identity that means something — and a rationale you can defend to any stakeholder.
Systems thinking
As a studio that also builds software, we design identities that work in products and interfaces — not just print mockups.
Built for real use
Guidelines and files organised for the people who'll actually use them: your marketers, your printers, your developers.
Before you ask —
we probably answered.
Still unsure about scope or fit? Send us a message and we'll give you a straight answer.
Primary and secondary logos with icon variants, a full colour system, typography selection and hierarchy, brand guidelines, and application files for stationery, social profiles, and digital use. You receive every format — vector sources included — with full ownership.
Typically three to six weeks depending on scope and feedback pace: strategy and discovery in week one, concept directions by week two or three, then refinement and final delivery. Rush timelines are possible when a launch date demands it.
We present two to three genuinely distinct directions — not five variations of one idea — each shown in realistic application. From your chosen direction, structured refinement rounds are built into the project, and we keep working until the system is right.
Yes — full IP transfers to you on final delivery, including vector source files. Our originality process ensures the mark is distinct and trademark-viable, and we'll support your trademark attorney with any documentation they need.
Absolutely. If your brand has earned recognition, a considered evolution — refining the mark, modernising colour and type — often outperforms a clean-slate rebrand. We'll audit the current identity honestly and recommend the lighter path when it serves you better.
Often paired with Logo & Brand Identity.
Let's talk about
your project.
No commitment. No pitch deck. Just a real conversation.